A music revolution with my first Walkman™ phone at Social Media Release

A music revolution with my first Walkman™ phone

Stay entertained and connected any time of the day with the new Sony Ericsson W205 Walkman™ phone. The mobile music experience is now more accessible to consumers, offering a simple and hassle free way to listen to your favourite tracks via the iconic Walkman™ player.

London, UK – July 13, 2009 – Get the best music experience and your favourite radio channels with Walkman™ player, FM radio and TrackID™ music recognition on the W205. The W205 has been created for people who want the iconic Walkman™ phone experience but have never had the chance before. Aimed at music lovers everywhere, the W205 is being supported by international Hed Kandi DJ, Sam Cannon.

“I grew up knowing the Walkman™ brand but this was the first time I have had a chance to try out a Walkman™ mobile phone. I was really looking forward to listening to my music on the move. The W205 is perfect for those who want great audio and have never experienced music on the go through a mobile phone before. Listening to your music is hassle-free and the Walkman™ player means that you can access your favourite songs at just a touch of a button,” said Sam.

This new Walkman™ phone offers a complete entertainment package with the ability to set up individual music playlists, and has up to 13 hours of music playback time and up to nine of talk time, which means the entertainment just keeps on going. It is also fantastic for sharing, with a multiple phonebook feature, which allows up to four users to create their own personalised book of contacts. Users can therefore share their W205 with family and friends but keep their phone lists separate.

“You can get the best music experience on the W205 and the integrated FM radio at a very competitive price,” said Suyan Huang, designer of the W205. “It has great functionality and high quality features that you’d expect from a Walkman™ phone plus fantastic sound that I believe you won’t find with other handsets at this price point.”

Want to catch up on all the latest news, music, sport commentary and talk shows? Tune into the FM radio. Heard something you like? Use TrackID™ to name the song and artist, or record a sample of a song from the radio to use as your new ringtone.

“The W205 is a stylish slider phone that allows you to enjoy your music wherever you are – whether it’s on the bus, at college or chilling in the park,” said Timo Maassmann, Marketing business manager at Sony Ericsson. “You can also share more than music with the 1.3 megapixel camera. Capture the action in stills or video and send them to friends via MMS or via Bluetooth™. The multiple phonebook function is an added bonus – share your phone with your family but keep your contacts separate from theirs.”

The W205
Love your music revolution with the following features:

Enjoy your music with the high quality Walkman™ experience

FM radio – catch up with the latest news and views

TrackID™ – name that tune at a press of a button

1.3 megapixel camera – take great shots and share the fun instantly

Video recording – capture your favourite moments on film

Bluetooth™ – share your favourite songs, pictures and video clips, or connect to a wireless headset

Multiple phonebook – keep your contacts in order and share your mobile phone with your family

If you want to hear your music even louder the Sony Ericsson Snap-on Speaker Stand MS410 is the accessory for you. Don’t let its size fool you – the speaker features amazing stereo sound, and is the perfect companion for the W205.

Snap-on Speaker Stand MS410

Offers compact convenience

Integrated FM radio antenna

Unique sliding mechanism to fit all Walkman™ phones

The W205 Walkman™ phone supports GSM/GPRS/900/1800 and W205a supports GSM/GPRS 850/1900. W205 Walkman™ phone is available in the colour Ambient Black.

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Legal

1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman, Mega Bass and Smile Shutter are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Microsoft and Exchange ActiveSync are trademarks or registered trademarks of Microsoft Corporation.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com.

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
Mattias Holm: +44 208 762 6065
General Press: +44 208 762 5858
E-mail: press.global@SonyEricsson.com
Product images: www.sonyericsson.com/press