Sony Ericsson Launches Themes Creator 4.0 to Engage the New Category of ‘Content Creators’
Easy to use tool opens up new possibilities to create personalised experiences for Sony Ericsson mobile phones.
Lund, Sweden – 7th May 2009 – Sony Ericsson today launched the latest version of Themes Creator, as part of a new direction in its developer and partner engagement strategy.
The more intuitive-to-use Themes Creator, an already popular mobile user interface design tool, aims to target developers and consumers with an interest in creating unique and personalised content for Sony Ericsson mobile phones.
Designed to appeal to advanced personalisation needs, Themes Creator 4.0 makes the process of creating mobile themes faster and more sophisticated by offering a simplified workflow, different ‘editing levels’ to suit varying stages of technical expertise, and easy import of colour palettes.
“Strategically speaking, the future of Sony Ericsson lies in looking ‘outside the box’ for the next wave of mobile content innovation,” said Christopher David, Head of Developer and Partner Engagement at Sony Ericsson. “For us, this means working closely with our developer community, while at the same time providing ‘content creating consumers’ with the easy tools to take their skills one step further.”
The latest version of Themes Creator allows users to generate colour combinations that compliment their mobile phone themes. While on Themes Creator, users can quickly browse thousands of colour themes from Adobe® Kuler™ and get instant access to the most recent, popular, or highest-rated colour palettes.
“Adobe Kuler enables anyone seeking creative inspiration around colour to easily create and share interesting colour themes online,” said Thomas DeMeo, Director of Product Management for Creative Suites at Adobe. “With Themes Creator 4.0, Sony Ericsson has extended the creative reach of the global Kuler community.”
More information on Themes Creator 4.0 is available at: http://www.sonyericsson.com/themescreator/
More information on Adobe Kuler is available at: http://kuler.adobe.com.
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Sony Ericsson Developer World is a global support program and web portal totally dedicated to helping professional wireless developers achieve business success by providing easy-to-find documentation, tools, technical advice and go-to-market support. Sony Ericsson Developer World guides developers through the development process in four steps – Think it, Make it, Test it, Sell it – thereby ensuring a constant stream of fun, useful and innovative content and applications for Sony Ericsson phones.
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