Burson-Marsteller EMEA launches Media Intelligence Suite
Clients benefit from cutting-edge services to analyse business-critical media coverage
Frankfurt, 4. November, 2008 – Burson-Marsteller, a leading global public relations and communications firm, today launched a state-of-the-art Media Intelligence Suite for clients based in its Europe, Middle East and Africa region.
The Media Intelligence Suite contains a range of services giving clients real-time information and in-depth analysis of their presence in traditional and digital media. At its core is a web-based media monitoring and analysis tool, which integrates all relevant news content – from sources including online, print, broadcast, databases, newswires – onto one central website accessible to the client.
Because the articles are fed into the website almost simultaneously with their publication, the news platform is always up-to-date. A team of experienced Burson-Marsteller editors and consultants then assess and evaluate the articles according to their relevance to the client.
The client can also access the analytical reports and clippings at any time and monitor the editorial process – plus, in just a couple of clicks, create their own individual reports based on specific issues or business-critical key words.
Using the platform, Burson-Marsteller can create up-to-date statements on the company’s positioning in the media landscape.
“The Media Intelligence Suite allows our clients to measure coverage of their brand versus their competitors’ and track the evolution of opinion on issues critical to their business on an hourly, daily, weekly and monthly basis. This means they are better equipped to communicate proactively about their company, products, and key issues. It also means that, in times of crisis, they have instant access to the evaluated media coverage as it appears,” said Jeremy Galbraith, CEO of Burson-Marsteller Europe, Middle East & Africa.
In addition to the central news platform, the Media Intelligence Suite also includes:
- A global email newscast, sent to Board Executives and selected employees (tailored to a variety of end-user devices) every 24 hours together with a summary as well as the corresponding clippings.
- Media Portal, which offers a comprehensive daily news service on the client’s intranet. Advanced users of the media portal benefit from additional services such as search and archive functions for up to seven days, and RSS feeds separated by categories.
The suite also includes a “PR dashboard“, news alerts and tickers, trend and issue reports, as well as social media analysis.
Following its initial test phase in 2007, the media intelligence suite has been rolled out with leading companies from various industries such as consumer, lifestyle, banking, IT and telecoms.
With the digital age, the demand for professional media monitoring has changed fundamentally. Formerly, articles used to be manually collected and compiled into press reviews. But with today’s huge volume of information (generated by blogs, for example) in addition to traditional online and print media, within a few hours, compiling a press report for more than 20 European countries represents a budget and time commitment which is beyond most companies’ comfort zone.
Nikolaus Zumbusch, head of the technology and digital communications practice at Burson-Marsteller in Germany, which developed the Media Intelligence Suite, said: “Today, our customers want more than traditional media monitoring. What they need is a service that gathers worldwide business-critical news about them and their competitors on one platform, evaluates it and provides a basis for digital reports. This is what our Media Intelligence Suite can do for them.”
Media Intelligence Suite Demo:
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About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising and web-related services. The firm’s seamless worldwide network consists of 71 wholly-owned offices and 58 affiliate offices, together operating in 83 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading communications services networks.
