15 June 2010

New way to measure brand risk from NGO campaigns

Brand Vulnerability Index (BVI) launched Brussels, 15 June, 2010 – Burson-Marsteller, a leading global public relations and communications firm, has launched a new evidence-based tool to measure and track brands’ exposure and vulnerability to issues-based attacks from campaigning NGOs. The tool was launched at the first edition of the Burson-Marsteller EMEA Energy & Environment Forum [...]